Campaign brief
Goal, audience, offer, proposition, channel role, exclusions, approval path, and measurement assumptions in one document.
Harmita services
Digital marketing.
Campaigns with a defined job.
We connect the audience, message, channel, landing experience, and measurement plan before activity begins. That makes campaigns easier to review—and easier to improve.
Scoped to your project
A defined outcome.
Reviewable work.
- Audience and offer made explicit
- Channel and landing page aligned
- Measurement planned before launch
Final deliverables, schedule, fees, and responsibilities are confirmed in a proposal.
Where it fits
Useful when the problem is clear.
These are common starting points, not a qualification checklist. Discovery confirms whether this service is a sensible fit.
- A team launching a defined service, product, or campaign
- A business that needs a stronger lead-generation journey
- An advertiser inheriting an account with unclear structure or tracking
- A team coordinating paid media, email, and landing-page work
Problems to solve
Start with the friction, not a package.
A useful brief names what is failing today and what a better operating state would look like.
- Campaign activity is not tied to a clear goal
- Ads and landing pages make different promises
- Tracking cannot distinguish useful enquiries from noise
- Channel reports lack decision-making context
Possible deliverables
Concrete work you can review.
The proposal selects and adapts the deliverables needed for your objective. Items not named in the proposal are not implied.
Account and tracking review
Review account structure, destination pages, conversion definitions, tags, consent dependencies, and data gaps.
Messaging and asset plan
Ad or email copy, creative requirements, landing-page recommendations, and a test plan for approved channels.
Campaign setup or improvement
Implementation in accounts you own, subject to access, platform review, budget approval, and scope.
Decision-focused reporting
A concise view of spend, delivery, defined outcomes, limitations, and the next action.
How the work moves
Decisions and inputs are visible.
Each stage names what Harmita does and what we need from your team, so dependencies do not disappear inside a timeline.
- 01
Define the commercial goal
Agree on the offer, audience, useful action, constraints, and a qualified outcome.
Needed from you: Priorities, constraints, sales feedback, and approved product or service claims.
- 02
Audit the journey
Review account access, tracking, creative, landing pages, and the handoff after a response.
Needed from you: Access to relevant accounts, analytics, website, brand assets, and past campaign context.
- 03
Prepare and approve
Build the plan and assets, document budgets and exclusions, and resolve tracking gaps.
Needed from you: Approvals for copy, creative, targeting, budget, and destination pages.
- 04
Launch, learn, and adjust
Monitor delivery against agreed indicators and recommend evidence-backed changes.
Needed from you: Lead-quality feedback and notice of operational or offer changes.
Quote factors
What shapes scope and fees.
Fees are quoted after the scope is understood. The factors below usually change the effort, dependencies, and delivery plan.
- Number of channels and campaigns
- Creative production and landing-page requirements
- Account condition and tracking maturity
- Audience, product, and regional complexity
- Reporting cadence and sales-system integration
Boundaries and dependencies
Clear before work begins.
- Media spend, platform charges, and third-party tools are separate unless a proposal says otherwise.
- Platform approval, auction costs, delivery, and commercial results cannot be guaranteed.
- Your organisation remains responsible for the accuracy, legality, availability, and fulfilment of its offer.
Questions, answered
A few things you might ask.
Questions about digital marketing, project scope, dependencies, and working with Harmita.
Is advertising spend included?
No by default. Media spend is paid through accounts you own and agreed separately from Harmita’s project or management scope.
Which channels can be considered?
The mix depends on the audience, offer, content, budget, consent requirements, and existing accounts. A proposal names only included channels.
Can you use our existing accounts?
Yes, subject to appropriate access. We review ownership, permissions, billing, historical setup, and tracking before making changes.
How is performance measured?
We define useful actions and limitations first. Indicators may include qualified enquiries, conversion rate, cost per outcome, or attributable revenue—not clicks alone.
Useful next reading
Connect this work to the wider system.
Continue with a related service, practical guide, or browser-based tool.
A sensible next step